log
Negocios Gestión empresarial

Comparte si te a gustado:

Facebook Twitter
MBA in Product Management : Become a Product Manager

Publicado en 05 Aug 2024

Udemy UK

What you'll learn

  • Introduction to Product Management
  • Understanding the role and responsibilities of a product manager.
  • Identifying the key skills and qualities of a successful product manager.
  • Overview of the product lifecycle stages.
  • Understanding the different phases of product development and management.
  • Learning how to effectively manage products throughout their lifecycle.
  • Conducting market research to identify customer needs and preferences.
  • Analyzing market trends and competitive landscape.
  • Utilizing market research data to make informed product decisions.
  • Defining Product Vision and Strategy
  • Developing a clear product vision statement.
  • Formulating product strategies aligned with business goals.
  • Setting product roadmap and prioritizing features.
  • Explore product essence, problem-solving, and varied Product Manager roles.
  • Dive into dynamic product team principles and real-world problem-solving.
  • Craft a potent product vision, charter, and a step-by-step strategy.
  • Master agile methodologies, including the Agile Manifesto and JIRA.
  • Data-driven decision-making skills, product analytics, and the North Star Metric.
  • Excel in Microsoft Excel with pivot tables, VLOOKUP, and charts.
  • Demystify tech aspects: internet protocols, web app development, and APIs.
  • Apply knowledge practically with workbook problem-solving, Sprint Planning, and web app creation.
  • Grasp the basics of cloud computing, servers vs. clients, and front-end vs. back-end technology.
  • Build a portfolio for transitioning into Product Management.
  • Ace Product Manager interviews with confidence and competence.
  • Excel beyond hiring, ensuring success in the dynamic field.
  • Sketch wireframes with pen and paper, use Balsamiq, and digitize with POP.
  • Find potential interviewees, structure interviews, and avoid bias.
  • Uncover and analyze customer pain points comprehensively.
  • Product Management & Product Ownership
  • Breaking into Product Management with Non-Traditional Background
  • Product Management & Product Ownership
  • Product Management Models & Measurements
  • Systems Thinking for Product Managers & Product Designers
  • Using the Jobs To Be Done Methodology

Requirements

  • A basic understanding of the product is required, as the course will cover all other necessary concepts and knowledge.

Description

Fuel your career with our "MBA in Product Management" course. From mastering product basics to strategic planning, agile methodologies, analytics, and tech insights, this program is your fast track to becoming a standout product manager. Start your transformation now!

In the initial section, lay the groundwork by exploring the essence of a product, problem-solving approaches, and the crucial role of a Product Manager. Dive into the dynamics of the product team and gain insights into the essentials of building exceptional products.


  1. What is a Product?

  2. Let's Solve a Problem

  3. Who is a Product Manager?

  4. Types of Product Managers

  5. Let's Talk about the Product Team

  6. How Does One Build a Great Product?

  7. Let's Solve a Product Problem for UBER

  8. The Product Team: Roles & Responsibilities

  9. Pick a Product

  10. Product Development Life Cycle

Assignment 1: Download and solve the workbook to apply your newfound knowledge.

Section 2: Crafting Product Vision & Strategy

Delve into the strategic aspects of product management, understanding the significance of a product charter, and building a robust product strategy. Uncover the step-by-step process of outlining problems, defining customers, and creating a differentiating product vision.

  1. Introduction to Strategy and Product Charter

  2. Product Vision Board

  3. STEP 1: Outline the Problem

  4. STEP 2: Define Your Customer

  5. STEP 3: Define Your Market Size

  6. STEP 4: Define Product Goal

  7. STEP 5: Product Differentiation

  8. STEP 6: Own Success Metrics

  9. STEP 7: Create a Feature Breakdown

  10. Summarizing Product Strategy

Section 3: Product Planning and Release Management

Navigate through the agile landscape, understand scrum methodologies, and master the art of product planning and release management using JIRA software. Learn the intricacies of backlog refinement, sprint planning, and crafting efficient user stories.

  1. Agile Manifesto and 12 Principles

  2. Agile and Waterfall Project Management Methodologies

  3. Scrum Events, Workflows, and Artifacts

  4. Introduction to Product Roadmap and Delivery

  5. Introduction to JIRA Software

  6. Crafting Backlog Items for Sprint in JIRA

  7. Roadmap in JIRA, Features, User Stories, and Tasks in JIRA

  8. Product Goals, Features, and User Stories

  9. Product Backlog Refinement

  10. Story Mapping

Assignment 2: Utilize the Sprint Planning Excel Template to hone your planning skills.

Section 4: Leveraging Product Analytics for Decision-Making

Equip yourself with the skills to make data-driven decisions by exploring various product analytics tools. Learn to measure product value, understand user behavior, and dissect key metrics that drive product success.

  1. Introduction to User Behavior Tracking

  2. Marketing Analytics Vs Product Analytics

  3. Introduction to Product Analytics in Mixpanel

  4. How to Measure Product Value

  5. Types of Users and User Cohorts

  6. Value Moment and Value Exchange

  7. Product Metrics and User Journey

  8. North Star Metric

  9. Introduction to Google Analytics

  10. Understand Mixpanel Insight, Funnels, and User Cohorts in Mixpanel

Section 5: Microsoft Excel for Product Managers

Excel in using Microsoft Excel! Discover the power of pivot tables, vlookup, and various charts to analyze and present product-related data effectively.

  1. Introduction to Microsoft Excel

  2. How to Use Pivot Table in Excel

  3. Vlookup in Excel

  4. Types of Charts

Section 6: Technology for Product Managers

Demystify the technological aspects of product management. Gain insights into internet workings, DNS, ISP, client-server models, webpage components, and web app development with HTML, CSS, and JavaScript.

  1. How Does Your Internet Work?

  2. What is DNS and Who are ISPs?

  3. Client-Server Model

  4. Internet Protocols

  5. Introduction to Webpage

  6. HTML, CSS, and JS on a Webpage

  7. Introduction to Figma

  8. Weather App UI in Figma

  9. CSS Box Model

  10. Building Weather App with HTML, CSS, and JavaScript

  11. Explain API Like I Am 5

  12. Real-World Example of APIs

  13. Everything About APIs and Postman

Assignment 3: Apply your knowledge by building a web app independently.

Embark on this educational journey and transform into a proficient product manager. Start your learning adventure today!

Who this course is for:

  • Marketing and Sales Professionals
  • Aspiring Product Managers
  • Associate Product Managers
  • Professionals transitioning into Product Management
  • Project Managers
  • Operation and supply chain manager
  • Program manager looking to transitioning into Product Management
  • Business Strategists and Data Analysts
  • Agile Enthusiasts

Debes tener en cuenta que los cupones duran maximo 4 dias o hasta agotar 1000 inscripciones,pero puede vencer en cualquier momento. Obten el curso con cupon haciendo clic en el siguiente boton:

(Cupón válido para las primeras 1000 inscripciones): 2AUG2024
Obtener Cupón Mas Cursos
Udemy UK
Tags:
152 0

Articulos Relacionados

content

Project/ Product Management Frameworks & Methods MasterClass

Learn the top Product Managers skills - Lean, Agile, Design Thinking, JTBD, SMART, HEART, DACI, SPADE, CIRCLES and more.

Ir al Curso
content

Complete Google Slides Course - Create Stunning Slides

Create Google Slides - Your Presentations Can Captivate - Beginner to Advanced - Wow the Audience

Ir al Curso
content

Flexible Budgets, Standard Costs, & Variance Analysis

Managerial & cost accounting tools - Variance analysis, standard costs, & flexible budgets for better business decisions

Ir al Curso
Suscríbete a nuestro boletín
Reciba los últimos Cupones y promociones (Solicitar Cupón)

Usamos cookies en este sitio web para brindarle la mejor experiencia en nuestro sitio y mostrarle anuncios relevantes. Para obtener más información, lea nuestro política de privacidad& política de cookies.