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Facebook Pixel Setup, Conversion API & Server Side Tracking

Publicado en 12 Sep 2024

Udemy UK

What you'll learn

  • Facebook Pixel Code Installation Using GTM
  • Facebook Conversion API Setup On WordPress Site
  • Facebook Browser & Server Side Tracking Using GTM
  • Different Methods of Browser Side Tracking & Server Side Tracking
  • Custom Event Tracking
  • After All The Events Are Setup, You Will Know How To Test Them In Different Ways

Requirements

  • A Computer with Internet Connection.
  • Totally new to Facebook Pixel Setup, Conversion API & Server Side Tracking ? No problem - Just follow me.
  • Interest in Facebook Ads: This course focuses on optimizing data collection for Facebook advertising, so a basic understanding of its goals would be useful.
  • Comfort with Google Tag Manager (GTM): Since GTM is a common tool for pixel implementation, some knowledge of its interface and functionalities would be beneficial.

Description

This course equips you with the skills to effectively track user actions on your website and optimize your Facebook Ads campaigns. You'll learn about two essential Facebook tracking tools: the Facebook Pixel and Conversion API, and explore the concept of server-side tracking.

Here's what you'll gain:

  • Solid foundation in Facebook Pixel: Understand how the Pixel works, set it up correctly using Google Tag Manager (GTM) for ease of use, and configure it to track key website events.

  • Conversion API mastery: Deep dive into the Facebook Conversion API, a server-side solution for capturing user data and ensuring accurate campaign measurement despite privacy restrictions.

  • Unlock the power of server-side tracking: Grasp the concept of server-side tracking and how it complements the Conversion API for comprehensive data collection.

By the end of this course, you'll be able to:

  • Confidently set up and manage the Facebook Pixel with GTM.

  • Implement the Facebook Conversion API for reliable data tracking.

  • Leverage server-side tracking for a robust Facebook Ads data strategy.

This course is ideal for:

  • Digital marketers and advertisers

  • E-commerce business owners

  • Anyone who wants to improve their Facebook Ads campaign performance

So why late? Be an action taker!

Take control of your Facebook Ads data and optimize your campaigns for success!



Who this course is for:

  • Advertisers
  • Business Owners
  • Marketers
  • Freelancers

Debes tener en cuenta que los cupones duran maximo 4 dias o hasta agotar 1000 inscripciones,pero puede vencer en cualquier momento. Obten el curso con cupon haciendo clic en el siguiente boton:

(Cupón válido para las primeras 1000 inscripciones): D1F25120C4DFCD70DFA6
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