What you'll learn

Retail business
Merchandising management and planning
E-commerce and D2C brand
Inventory management and planning
Customer Relationship Management
Market Basket Analysis
Store layout and design
Customer Life time Value
Retail finance and accounting
Introduction to Asset Management and Margin Management
Category and Inventory Management
E-commerce and D2C brands
Private labels and white labels
Types of retail store based on trading area
Retail Marketing Mix
inventory management
Warehouse management
stock management , EOQ
asset and inventory turnover ratio

Requirements

Basic understanding of retail business
Should be familiar with Microsoft Excel

Description

If you have been to a retail store do why you end up buying more than you actually need?

That's because they provide you with an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.

Section 1 Introduction to Retail business Basics

What is Retail Management
Retail Marketing Mix
Porter Five Force Model
SWOT Analysis
Consumer vs Customers
Understanding the Retail Consumer
Variety vs Assortment

Section 2 Types of Retail store and Trading area

Types of retail stores based on the format
Types of retail stores based on the trading area
Reilly's Law of Retail Gravitation | Retail Management |
Huff Gravity Model | Retail Management |
Trading area Advance exercise

Section 3 Omnichannel and e-commerce

Webrooming vs Showrooming
Multichannel and Omnichannel strategy

Section 4 Warby Parker Omnichannel Case study

Warby Parker Case Study Intro
Warby parker Retail Finance Metrics
Basics of Income Statement
Warby Parker Contribution Margin

Section 5 Customer Data in retail business

Customer Relationship Management
Recency, Frequency, and Monetary (RFM) analysis
Market Basket Analysis (Market Basket Analysis)
Association and Support (Market Basket Analysis)
Confidence (Market Basket Analysis)
Lift (Market Basket Analysis)
Name manager and Indirect function
Market Basket Analysis

Section 6 Store layout and design

Customer Lifetime Value
Customer Lifetime Value Assignment
Types of Store Layout
The goal of Store Design
Store layout Exercise - Lift

Section 7 Retail finance and accounting

Introduction to Retail Finance
Income Statement and Cash flow statement
Introduction to Asset Management and Margin Management
The Strategic Profit Model in Retail business
Walmart and Tiffany Financial Statement
Retail Finance Assignment
Financial metrics Conclusion

Section 8 Category and Inventory Management

Introduction to Category Management
ROI and GMROI
ABC Analysis for Inventory Management

Section 9 E-commerce and D2C brands

Introduction to e-commerce and D2C
Private labels and white labels
D2C business model
Marketing, Sales, and expansion of the D2C brand

Who this course is for:

People wanted to start their retail store or retail business
Business Graduate wanted to learn about operation and supply chain
Entrepreneurs looking to expand their retail business
Students who wanted to start their own e-commerce brand

Debes tener en cuenta que los cupones duran maximo 4 dias o hasta agotar 1000 inscripciones,pero puede vencer en cualquier momento. Obten el curso con cupon haciendo clic en el siguiente boton:

(Cupón válido para las primeras 1000 inscripciones): 9AUG2024

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