From Sketch to Store: Mastering Greeting Card Design

Design, pitch, and sell greeting cards with market research, professional tips, and submission strategies.

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From Sketch to Store: Mastering Greeting Card Design

Publicado en 26 Jul 2024

What you'll learn

How to research and identify market trends in greeting card design.
Techniques for brainstorming and creating appealing greeting card designs.
Best practices for incorporating text and embellishments in their designs.
How to format and present their designs professionally.
Strategies for pitching their designs to companies and finding the right contacts.
An overview of typical contract terms and compensation structures in the greeting card industry.
How to follow up with companies and navigate responses.

Requirements

Basic Artistic Skills: Students should have foundational drawing or illustration skills.
Basic Photoshop Skills: Familiarity with Adobe Photoshop or a similar graphic design software is needed to create and edit digital designs.
Interest in Greeting Card Design: A passion for creating greeting cards and a willingness to learn about the industry.

Description

Do you know you have the talent and the ideas to create amazing greeting cards but have no idea how to get your designs into stores? Then this is the class for you!

Illustrators DoodUrl Team, has sold and licensed hundreds of greeting card designs over the last five years that are now being sold in major retailers world wide. In this class she shares her step by step process for how to research and concept saleable greeting card designs and then provides actionable strategies for submitting them to companies who can get your designs into stores. Students who take this class should already have the artistic skill (this is not an art class) and basic Photoshop skills.

CLASS OUTLINE

Market Study

Greeting Card Categories & Themes
How to Research What is Selling in a Theme

Design

Brainstorming within a Theme
Guidelines for Creating
- Viable Forms of Media
- Technical Specifications
- Incorporating Text
- Considering Embellishments
Laying Out Your Design for Presentation

Submissions

How to Write a Brief Email Pitch
How to Find Companies to Submit to
How to Find Contacts at Those Companies
Typical Responses to Expect and How To Follow Up
Contract Overview
- Typical Compensation Structures for Greeting Cards
- Other Factors to Look Out for in a Contract
- Resources for More Information

Syllabus

INTRO
MARKET STUDY
DESIGN
SUBMISSIONS
PROJECT

Who this course is for:

Aspiring Greeting Card Designers: Individuals who want to create and sell their own greeting card designs.
Illustrators and Artists: Professionals looking to expand their portfolio into the greeting card industry.
Freelancers: Creatives seeking to learn how to pitch and license their designs to companies.
Graphic Designers: Those interested in applying their skills specifically to greeting card design.
Anyone with a Passion for Greeting Cards: Enthusiasts who want to turn their love for greeting cards into a potential career.

Debes tener en cuenta que los cupones duran maximo 4 dias o hasta agotar 1000 inscripciones,pero puede vencer en cualquier momento. Obten el curso con cupon haciendo clic en el siguiente boton:

(Cupón válido para las primeras 1000 inscripciones): A8E1F4D45D1ACF171FA5

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