How mapping customer journey helps enhance experience | key touch points in journey | learn from experts
In today's competitive market, customers are the lifeblood of any business. The need to invest time and effort into enhancing the customer experience has never been more critical. A positive customer experience not only builds trust and satisfaction but also fosters long-term customer loyalty, which is a cornerstone of sustained profitability.
Studies have shown that retaining existing customers is far more cost-effective than acquiring new ones, making it essential for businesses to focus on nurturing these relationships.
To effectively enhance the customer experience, it's important to understand and map out the various touchpoints customers have with your business. These touchpoints span across several stages, each playing a vital role in shaping the overall experience:
Discovery Stage (Pre-Sale/Pre-Booking): This is where potential customers first encounter your brand. It’s essential to make a strong first impression through marketing, social media, and online presence.
Booking or Inquiry Stage: At this point, customers are considering a purchase or booking. The ease and clarity of the booking or inquiry process can significantly influence their decision to proceed.
Service Delivery Stage (Arrival and In-House Experience): This stage encompasses the customer’s experience during their stay or use of the service. It's crucial to ensure that the service delivery meets or exceeds expectations.
Check-Out and Billing Stage: The check-out process should be smooth, transparent, and leave a lasting positive impression. Any issues here can negate previous positive experiences.
Post-Sale Experience (Post-Departure): After the sale or service, follow-up interactions, feedback collection, and continued engagement are vital to maintaining the relationship and encouraging repeat business.
In this course, we will delve into the customer journey map, with a specific focus on the hotel industry. However, the principles and processes discussed are universally applicable across various sectors.
The course is led by Mr. Sanjeev Nayar, a hospitality expert with over 35 years of experience, who has successfully managed a leading hotel chain in India. Whether you're in hospitality or another industry, this course will equip you with the tools and insights to enhance your customer experience and drive business success.
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